Our clients at Hudson Yard’s Edge envisioned an aurora borealis shimmering above the NYC skyline.

Evoke worked alongside experimental marketing agency BMF to create and execute a nightly immersive light display, illuminating the highest outdoor skydeck in the Western Hemisphere.

Employing cutting-edge lighting technology, visitors on the skydeck experienced dramatic, dancing waves of light while enjoying stunning views of NYC’s skyline. Additionally, a secondary area provided a relaxing atmosphere with shifting, colorful clouds and occasional lightning effects.