Herrick Goldman
Founder & Principal Designer
An award-winning designer of
theatre, dance,
and live events.
Herrick is the founder and principal designer of Evoke Collaborative and HG Lighting Design.
Featured Project
Puffs - Off-Broadway
Puffs, or Seven Increasingly Eventful Years at a Certain School of Magic and Magic is a hilarious Off-Broadway show that ran at New World Stages for over two years. The play portrays a certain famous wizard school from the perspective of the slightly nerdy and not-so-famous house called Puffs.
Featured Project
Alicia Keys Unstaged xR Performance
The Grammy award-winning artist teamed up with American Express for the brand’s virtual version of the UNSTAGED music series to bring fans an intimate high production affair in the comfort of their homes.
It was her way of safely celebrating the release of her new self-titled album ALICIA.
We tell stories.
An award-winning designer.
Herrick has received numerous accolades throughout his illustrious career, including a 2020 Drama Desk Nomination for Einstein's Dreams, the 2018 SALT Award for Wizard of Oz at Syracuse Stage, and Henry Hewes (formerly American Theater Wing) nominations for Rooms: A Rock Romance and Falling for Eve. He has also been recognized with the ISES Big Apple Award for Best Event Lighting, the Live Design Excellence Award for Best Theatrical Lighting Design, and the inaugural Live Design Redden Award for Excellence in Theatrical Design.
With over 30 years of professional experience, Herrick has an extensive portfolio that spans Broadway, off-Broadway, and regional shows, hundreds of corporate events, permanent installations at Madame Tussauds NY and Las Vegas, the water feature at LaGuardia Airport, and major theatrical tours. He has also taught lighting design at MIT and has created art on every continent except Antarctica.
Recent highlights include the opening of the new Glazer Hall in Palm Beach, corporate events for Edge @ Hudson Yards, United Health Group National Meetings, Twitter’s New Front, the DGA Honors, the FOX Upfront after party, as well as a soon to be released Arnold Schwarzenegger Christmas Movie.
Notable favorite designs encompass Aida at Stages St Louis for Luis Salgado, Jasper in Deadland, Rooms, Godspell, A Chorus Line, and The Who’s Tommy 15th Anniversary at Broadway’s August Wilson.
Evoke Collaborative was born from Herrick's desire to push creative boundaries and tackle challenging projects with the talented individuals he collaborates with most often. He is a proud member of USA/IATSE 829.
His whole portfolio can be seen at hglightingdesign.com.